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Title:
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THE USE OF THE INTERNET TO SUPPORT BREASTFEEDING: AN EXPLORATORY STUDY OF BREASTFEEDING SUPPORTERS EXPERIENCES |
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Author(s):
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Ana Burman, Anastasia Papazafeiropoulou, Julie Barnett |
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ISBN:
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978-972-8939-49-6 |
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Editors:
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Mário Macedo |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Breastfeeding, Technology Acceptance, UTAUT, Internet Interventions. |
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Type:
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Full Paper |
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First Page:
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89 |
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Last Page:
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96 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Motherhood is thought to be one of the biggest events in a womans life and breastfeeding is expected by many to be a natural and effortless task. However many women find themselves in difficulties when breastfeeding for diverse reasons. Breastfeeding support is offered by clinical professionals and nonclinical voluntary organisations, as a way to help women to overcome the difficulties they experience. This study set out to explore how voluntary non clinical breastfeeding supporters use the Internet to deliver support to breastfeeding mothers. Breastfeeding supporters believe that Internet and mobile applications have the potential to extend the support offered to breastfeeding mothers. With this in mind this study offers insight on how Internet applications can be used by breastfeeding voluntary organisations. |
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